As any entrepreneur will tell you, bringing a new idea to life can be unpredictable, but best-selling author Scott Belsky says there is one thing you can always count on: a messy middle. And that’s not necessarily a bad thing. In fact, Scott, who has worked with former start-ups like Airbnb, Pinterest and Uber, insists that this volatile time between the start and the finish of a project is the most crucial part of any venture. Tune in to find out why, as well as how to endure the tough moments and optimize the successful ones.
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