Businesses put a lot of energy into the chase—you know, wooing and winning over potential customers with emails, paid ads and fancy landing pages. They work hard toward that sweet moment of victory when their customers finally decide to purchase. But then what? That’s where a lot of businesses fall short. They’re really good at acquiring customers, but not so good at keeping them and making them come back for more. Sound like you? You’re in luck. Customer service pro and co-founder of Gravy, Casey Graham, gives us the inside scoop on what really makes customers stick around: doing unscalable things. No, seriously. He deep dives into how getting personal (and going above and beyond) for just one paying customer can help you reach, and keep, thousands more.
The decisions you make determine the direction and quality of your business. But being the one calling the shots isn’t always easy. It can actually feel really scary—after all, you’re the one who has to live with the choices you make. But decision-making doesn’t have to stop you in your tracks. In this episode, communicator, author and pastor Andy Stanley offers five critical questions that will help you make better decisions and figure out the best move to make—even when the stakes are high and the pressure is on.
Better Decisions, Fewer Regrets by Andy Stanley
Ask It by Andy Stanley
When Work and Family Collide by Andy Stanley
If your marketing strategy is all about showing off the features of your product or service, you might want to rethink it! Online marketing expert Amy Porterfield unpacks what makes businesses succeed at marketing—good storytelling. From posting on social media to starting an email list to building a lead magnet, Amy will show you how to nurture your customers over the invisible bridge. These tips will make your customers excited to pull out their wallets and buy your product or service—no matter what business you’re in.
They Ask You Answer by Marcus Sheridan
It’s been an unimaginable year: a pandemic, hurricanes, tornadoes, economic implosion, deaths, loss and lots of “new normals” to navigate. Especially for business owners. If you’ve felt anxious—or feel anxious just reading about the chaos—it just means you’re normal. Yep, you read that right. Dr. John Delony, mental health expert and Ramsey Personality, breaks down what anxiety really is, what it’s trying to tell us, and why we need to pay attention to it. In this episode, Dr. Delony gives leaders practical tips for taking care of their mental health so they can show up and lead people well—even in the midst of stress and uncertainty.
The Dr. John Delony Show podcast
The Dr. John Delony Show on YouTube
Fear Gone Wild by Kayla Stoecklein
Redefining Anxiety by Dr. John Delony
Most people wouldn’t consider HVAC companies, occupational therapists or construction contractors to be creatives. Seth Godin, bestselling author of leadership staples like Linchpin and Tribes, disagrees. He joins EntreLeadership to talk about the essential practice of shipping creative work and inventing the future—even if you aren’t conventionally “creative” and there are no guarantees the idea will work.
The Practice: Shipping Creative Work by Seth Godin
The E-Myth Revisited by Michael E. Gerber
Good to Great by Jim Collins
Seth Godin's blog The New York Times Bestseller List
Seth Godin's Akimbo episode The New York Times Bestseller List