Even if you’re offering up the most groundbreaking, one-in-a-million product, actually sealing the deal—the close—can be tricky. But best-selling author, sales leader and entrepreneur Anthony Iannarino insists it doesn’t have to be. In fact, in this episode, he explains that closing the deal can be the easiest part of the whole sales process. The key is approaching each transaction as a collaboration with and for your potential customer instead of as a self-serving proposition. This small shift in perspective may just mean big success for you.