Regardless of the size of your organization or the type of work you do, William Vanderbloemen, CEO and founder of Vanderbloemen Search Group, says intentionally investing in your culture always pays off. Not only does a healthy workplace increase revenue and employee retention, but it also helps create a place that people are happy to come to every day. And the returns on that, as we all know, are endless. Tune in to find out William’s best advice for assessing the health of your own culture, and if necessary, how to whip it into tip top shape.
Culture Tool from William Vanderbloemen
Culture Tree from EntreLeadership
Harness Your Inner Genius from Infusionsoft
Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!
If you use social media to market your business (and really, who doesn’t?), lifestyle and business expert Chalene Johnson says the best way to build your tribe is through something she calls “curiosity marketing.” The goal is to first position yourself as a trusted friend and give your customers just enough information to pique their interest and get them asking questions. That curiosity allows you to engage your customers in an authentic conversation, which then helps create a relationship that, with any luck, leads to a sale. Tune in to find out Chalene’s three golden rules of doing it well. Also joining us are Revelation Real Estate owners Chuck and Angela Fazio, who credit the EntreLeadership Master Series for helping them completely transform their culture and reach $1.4 billion in sales.
The Ultimate EntreLeadership Reading Guide from EntreLeadership
2018 Small Business Marketing Trends Report from Infusionsoft
Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!
Rachel Hollis, best-selling author and CEO of Chic Media, hesitates to call herself a social media expert, although the mega brands she’s worked with—like Disney, Rubbermaid, and Target—would likely beg to differ. Instead she considers herself a tribe-building expert, and her vehicle of choice to do that? Social media. Whether you love it or hate it, social media is here to stay and, if used correctly, is a powerful marketing tool capable of taking your business to the next level. Tune in to find out the seven highly effective strategies Rachel swears by. Also joining us is EntreLeadership Senior Vice President Daniel Tardy with a useful whiteboard exercise to help keep tabs on your marketing return on investment.
7-Day Plan to Triple Your Productivity from EntreLeadership
Free Email Templates from Infusionsoft
Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!
In the final installment of this special four-part episode, Jen Sievertsen, chief marketing officer of Ramsey Solutions, explains the best way to spend your marketing dollars now. She says the biggest challenge today is breaking through the overabundance of messages competing for your customer’s attention. Her best advice? Simplify, simplify, simplify. Tune in to find out how it’s done.
The Ultimate EntreLeadership Reading Guide
Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!
In part three of this special four-part episode, Chic Media CEO Rachel Hollis shares her advice on the best way to spend your marketing dollars now. Rachel says it’s more important than ever to know the language of your demographic and the lifestyle they aspire to. Join us to find out how to do just that.
Rachel Hollis' website: The Chic Site
Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to podcast@entreleadership.com. You could be featured on a future podcast episode!
In part two of this special four-part episode, Ryan Deiss, founder and CEO of DigitalMarketer.com, shares the best way to spend your marketing dollars now. Rather than making your product or brand the focus of your marketing efforts, he says you should concentrate on one thing: your customer. Tune in to find out how to make that important shift.
Ryan Deiss' website: Digital Marketer
Free tool: EntreLeadership Goal Tracker
Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode!
In this special four-part episode, we ask marketing pros Pat Flynn, Ryan Deiss, Rachel Hollis and Jen Sievertsen to weigh in on the best way to spend your marketing dollars now. Tune in to find out their top 2018 marketing trends so you can decide how to best connect with your customer—and maximize your budget at the same time. One thing’s for sure: getting the most bang out of every single buck is one trend we can all get on board with.
Pat Flynn's website: Smart Passive Income
Pat Flynn's book: Will It Fly?
Free tool: EntreLeadership Goal Tracker
Marketing to Millennials from Infusionsoft
Want expert help with your business question? Call 844-944-1070 and leave a message for Ken with the details. You could be featured on a future podcast episode!