In working with businesses across 23 different industries, Ryan Levesque—CEO of The ASK Method Company and best-selling author—has discovered what a big (think $100-million- dollars big) difference the smallest subtleties in language can make. Turns out it’s not enough to simply ask people what they want. You have to use the right words in the right way to elicit the most truthful response. And when you do? You may very well watch your sales catapult from so-so to stellar. Tune in to find out how to successfully deploy The ASK Method in your business. Also weighing in on the tremendous power of asking questions is Antonio Garrido, cofounder and president of Sandler Training in Miami.
When New York Times best-selling author Clate Mask talks about scaling a small business, he has plenty of personal experience to draw upon. Infusionsoft, the start-up he cofounded in 2001 and now runs as CEO, is one of the fastest-growing private companies in Arizona and boasts annual revenues of over $80 million. His best advice? Learn to identify the growth curves of your business. They are more predictable than you think, Clate insists, and your preparation for them is absolutely pivotal to your success. Tune in to find out how to foresee and navigate growth with confidence. Also joining us is Bobby Brennan, CEO and Founder of Kamado Joe. His David-and-Goliath story of conquering the Big Green Egg—which at the time of his business’s launch had 90% market share—is nothing short of inspirational.
World-renowned professor and best-selling author Renée Mauborgne has spent the last decade proving to businesses around the world that they have the power to shape their industry—in spite of the competition. In fact, making decisions based on what your competitors are doing achieves little more than turning you into them. Instead, Renée insists the best way to fuel growth is to create a new market—with conditions favorable to you—rather than allowing the current market conditions to dictate your decisions. Scary? Yes. Worth the risk? Absolutely. Join us to learn how you can shift into uncontested market space and win—big time.